Last year over 200 mothers gathers on the red steps of Times Square in New York City and nursed their babies, together being a part of New York City’s, Second Annual Times Square Big Latch On

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This year, Breastfeeding World is bringing the Big Latch On to New Yorkers again! With the help of our volunteers, sponsors, and donors, we are “Spreading The Breastfeeding Love” in New York by hosting this year’s third annual Times Square Big Latch On and Community Event!

On August 5th, 2017, at exactly 10am, mothers and babies (and/or their pumps) will gather on the red steps in Times Square, New York City. In that moment, we will unite as one with thousands of mothers across the World to Normalize Breastfeeding.

What is the Global Big Latch On?

Global Big Latch On events take place at registered locations around the world, where women gather together to breastfeed and offer peer support to each other. Their friends, family and community join this celebration to promote and support breastfeeding. Volunteers from within the community host each location, hosting a Global Big Latch On event creates a lasting support network for your community

Find out more on their website

Last Year’s Latch On’s

Last year was Breastfeeding World’s first year organizing Tri-State Level Events. We hosted Latch On’s in Hamilton County, Martha’s Vineyard, and of course here, in Times Square, NYC. United as one, we celebrated Breastfeeding within our unique, amazing communities.

Check out our promotional video from last year, created by our founder Alexia Garcia of Allegares Photography:

What Can You Expect From This Year’s Times Square, New York City Big Latch On?

Upon arrival, check in for nursing mamas will begin at 9 am. Please be sure to give yourself enough time to navigate the streets of Manhattan, transportation or parking. Registration will be found at the red steps, simply look for the teal Breastfeeding World shirts! After registration, we will gather on the steps and prepare for the big moment, the Latch On, which will begin at 10am sharp. After the final count has been made and photographs of our Big Latch have been taken, as a group, we will walk over to Bryant Park (On 6th Ave, between 40th and 42nd St) for the Community Event!

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Don’t Leave After The Latch On! The Fun Is Only Just Getting Started. Join Us At Bryant Park For The Breastfeeding World NYC Community Event!

Hamilton county latch on, trausch photography, raffle items, breastfeeding gifts, latch on, indiana latch on, breastfeeding world latch onAs every mother who has ever put a babe to the breast knows, Breastfeeding isn’t just about the latch. The same goes with our event – it’s not only about the latch here either! It’s about self-care, finding support, discovering our village, and, naturally, the FREE STUFF!

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I know, I know, free stuff has nothing to do with breastfeeding. But, what kind of awesome event doesn’t have free stuff right!? Our supportive sponsors have each donated a raffle item for our participants and their families. Every mother who is pre-registered will get a free raffle ticket, along with a swag bag, filled with amazing goodies from our sponsors! Additional raffle tickets will be available for purchase for $1 each.


How To Participate In This Year’s

Times Square, NYC’s Big Latch On

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Are you a Breastfeeding or Pumping Parent with a nursling? Let us know to expect you, get a free raffle ticket and swag bag by Pre-Registering Here! Then all you have to do is join us the day of and check in!

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Everyone at Breastfeeding World volunteers our time and love because of our passion for the breastfeeding community. Are you interested in helping to make this event possible? Please email Samantha Sykula at


About Our Photographer

We are very lucky to have our founder, Alexia Garcia and Alegares Photography, photograph our event

breastfeeding world big latch on, women breastfeeding in times square, times square, breastfeeding in times square, moms take over times square, breastfeeding world, big latch on nyc, nyc big latch on,bryant parkAlexia Garcia is a wonderful mother to her little girl Francesca. She currently lives on Martha’s Vineyard, and spends a lot of time in New York, where she lived during the first Big Latch On event. Alegares Photography specializes in family, children and newborn portraiture. Alexia has an incredible eye and has been practicing her craft for over four years. She began Breastfeeding World after she had her daughter and struggled through the beginning of her Breastfeeding journey. Alexia credits her mother and sister who motivated her to push through the hard times and continue Breastfeeding. The project was born from the understanding that not every mother has the support and community that she should. Find out more, or book a session by emailing her at

About Our Diamond Sponsors

Breastfeeding World is a volunteer run, self-funded and non-profit organization. We rely on donations like those from our generous sponsors to make these events possible. Supporting our sponsor’s businesses is a great way to let them know you think we are a great cause!

Kindred Bravely

Kindred Bravely is an amazing, mother-centered business. Just like motherhood, Kindred Bravely is built on love. And that love has literally been poured into each item of clothing in their line. They sell amazing SUPPORTIVE (goodness knows that’s hard to find, especially for moms with ginormous boobs!) nursing bras, tanks, pajamas, and even beautiful C-section underwear!

Baltic Essentials

We can’t even contain our excitement about working with Baltic Essentials: On top of their generous Raffle donation, they are donating an amber teething necklace in Every. Single. Swag Bag. Find out more about them here!


Speaking of Swag Bags, MommyCon will be donating swag bags to the Indiana event! What is MommyCon?

MommyCon is a nationwide convention series dedicated to creating and nurturing a community of parents and parents-to-be in celebration of natural parenting.

MommyCon take a gentle and positive approach to educating parents about the emotional and physical benefits of natural birthing, breastfeeding and babywearing. We advocate value of holistic health, eco-friendly diapering, child safety standards and procedures, and female self-care and wellness. Our mission is to create a community of support, acceptance and non-judgment for women journeying through parenthood.

We are so grateful to Mommycon for donating bags to fill with amazing swag!

So Come and Join Us! Throw Down Your Picnic Blanket, Whip Out A Breast, Feed Your Baby, and Find Support. You Don’t Want To Miss Out On The Family Event Of the Year!

Be sure to join us in our social media accounts and be up to date with the progress of our project!
And… Don’t forget to share your brelfies using our hashtag





Samantha Sykula
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Samantha Sykula

Designer & Owner at Hooked on Ewe
Born and raised in NY, I studied speech and language pathology at NYU. I am a stay at home mom to two beautiful children, Richard and Charlotte and wife to my wonderful husband, Rich. I have always had a deep love for learning, which has grown further since becoming a mother, I am always looking for new ways to enrich our lives. Becoming a mother changed my life, I learned compassion, caring and most importantly, true love. I hope to share the experiences of my breastfeeding, cloth diapering, babywearing, crocheting, full of love, life.
Samantha Sykula
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4 Comments on Join The Third Annual Times Square, NYC Big Latch On!

  1. anne kathryn
    June 5, 2017 at 11:34 AM (9 months ago)

    I wish I lived in NYC! Sounds like it will be an amazing event!

  2. Omara Cardoza
    June 28, 2017 at 3:44 PM (8 months ago)

    This was such an amazing experience last year! To feed my child in public at Times Square with a hell of a support system of wonderful mamas breastfeeding together – will definitely be an experience I will never forget. Since I am a Human Sexuality professor – I have used the pictures I took of myself at the Breastfeeding World event – to enhance my lecture on breastfeeding! It has made a great impact and has been a great eye-opener to many of my students to normalize breastfeeding. My little 16 month old will get hand surgery a week before the big Latch On event, so there is a possibility that I won’t make it this year 🙁 – But you better believe it – that I will be Latching On at home at 10am on August 5th!

  3. Ruth
    July 6, 2017 at 7:30 AM (8 months ago)

    Do you really want to create change that is needed?

    PLEASE Support Mothers’ Rights to Breastfeed
    Congresswoman to reintroduce her
    “Supporting Working Moms Act”
    On the Steps of City Hall
    Friday, JULY 7, 2017
    Rep. Maloney to Join with Advocates, Local Electeds to Support Mothers’ Rights to Breastfeed
    Congresswoman to reintroduce her “Supporting Working Moms Act”
    Congresswoman Carolyn B. Maloney (NY-12) will gather this Friday, July 7 at 11am at the Steps of City Hall with NYC Breastfeeding Leadership Council and OTHERS to raise awareness for mothers’ rights to breastfeed, especially in the workplace. Rep. Maloney will discuss her bill, the Supporting Working Moms Act, to be reintroduced next week, which will expand protections for break time and accommodations to pump breast milk to all working mothers.
    • Congresswoman Carolyn B. Maloney, sponsor of the Supporting Working Moms Act
    • NYC Breastfeeding Leadership Council
    • OTHERS
    WHAT: Press event to discuss the importance of protecting mothers’ rights to breastfeed
    WHERE: Steps of City Hall
    WHEN: Friday, July 7 at 11am
    To RSVP please contact Grace Harman at

    Congresswoman Maloney began working on this issue in 1997, and shortly thereafter, she introduced a comprehensive bill promoting breastfeeding and protecting women who choose to breastfeed. One of the provisions of that bill, which allowed states to spend more money on breastfeeding promotion and support through the Women, Infant, and Children (WIC) nutrition program, became law in 1998. In 1999, her Right to Breastfeed on Federal Property Act was passed as part of the FY2000 appropriations measures, ensuring a woman’s right to breastfeed her child on any portion of Federal property where the woman and her child are otherwise authorized to be.
    Working mothers’ opportunities to breastfeed were further expanded on March 23, 2010, when President Obama signed parts of Congresswoman Maloney’s Breastfeeding Promotion bill into law as part of the Affordable Care Act. These provisions ensure that employers provide nursing mothers in traditional hourly labor jobs with adequate space and time to pump breast milk during the workday.


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